My apologies for not posting more frequently, but I've been very busy ushering in the new La Strada per CABIRIA and Cabiria collections, coming out imminently!
Delivery is always frenetic, but that's a very very happy thing. Here's a few photos from the ironing and finishing area at the factory.
And here's one of our racks getting sorted out for pre-orders.
Some of our great stockists are Bombshell Boutique in St. Paul, MN, Boutique Larrieux in Milwaukee, WI, HeyGorgeous, Madison Plus Select, and MS.SVG in London, UK. I get so excited shipping these out!
We are also participating in a Pop-up Shop in Chicago on the weekend of September 5th and 6th run by Stephanie Sack (formerly of Vive la femme) and Lydia of Boutique Larrieux. It will be held at Ganesha Yoga Chicago ONLY that weekend. Lucky Chicago folks will get a first peek at much of the new line!
In a VERY few days, we'll be shooting our new lookbook and catalog. As you know, the La Strada per CABIRIA line is our funkier, less expensive line, and we're including a lot of separates to add to our dresses. The collections are called Via Ostia, after the road to the ancient seaside town of Ostia Antica about 15km from Rome. In the movie "Nights of Cabiria", this road is where Cabiria and Wanda and their friends live and work, and in real life it's a gorgeous archaeological site. It's also a part of the Roman city perimeter, and thus has a lot of astounding street art along the way.
We'll be working with the stunning Maxey Greene, the face of our company for 3 seasons now, Chearice Vaughn, whom you may remember from the NYFW show last September, and Connie Andrade, whom I'm thrilled to finally work with after all this time.
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| Maxey Greene |
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| Chearice Vaughn |
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| Connie Andrade |
I can't wait!!!
And then, after all the photos are shot and all the factory items are collected, and everything happens in a moment's time, we anticipate launching the new Via Ostia collection of Cabiria and the Inaugural collection of La Strada per CABIRIA around the first week of September.
Lots more information will be coming soon, so look out!
All the best,
Eden
