SS15 La Strada per CABIRIA and Cabiria Collections

July 9, 2013

Timing is Everything, Slow and Steady (and TV Stuff)

Hello friends,

I hope all of you are enjoying your summer. It's been waffling back and forth between heat waves and monsoons here in New York for weeks! As many of you know, I also went on an incredible trip to the Upper Midwest this summer as well, which allowed me to meet the customers and store owners who make this whole adventure possible. Thank you again.

One question that came up a lot was "Are you doing a Fall/Winter Collection?" A very good question, indeed.

Originally my funding had come from Kickstarter, which supplied a very helpful push to get production for Cabiria, but wasn't enough to cover multiple seasons. I had assumed I would sell out of my dresses, and that money would fund subsequent line development. This is the reasoning that comes from a fine art school education, and very little business knowledge.

Sales have been incredible (thank you!), especially for a brand new line. Reception has been entirely positive, and press keeps building more awareness. I've accidentally found astounding allies who know what they are doing far more than I do, and have put me directly in the right places at the right times. What that means is that with only 1 season's micro collection under my belt, I've attracted *media placement, an investor, and the interest of several larger retailers who want to carry Cabiria. This is unprecedented, seriously, and I count my blessings, for sure.

*While they're not the clearest shots, here's the lovely Ashlie Atkinson in the Sofia in Oxblood Beetle in the pilot of "Us and Them" on FOX Television!

I also need, for the time being, to keep my day job in order to have cash flow to build the inventory lines and pay the rent. I am lucky in that regard as well to work with dear friends in an industry I love - in this case, I'll be wardrobe supervising a television series. I know some people may be able to do it, but I do not know how to efficiently perform at high levels on two jobs that are 90 - 100 hours per week each.

Quality and details mean everything to me with Cabiria. Professionalism and customer service, rapid follow through and production supervision for development are all very hands on. So rather than try to force through a Fall/Winter collection that's half-baked for time reasons, I am going to quietly develop both a Fall/Winter Collection and a Spring/Summer Collection for release early next year. I am going to concentrate on having product I believe in, and that my vendors would be proud to carry. I will have time to find the right fabrics, and develop the right silhouettes based on on my design sensibilities and your incredible feedback. I will develop more tops, as well as dresses with sleeves and more tailored pieces in a range of high end fabrics. I will do this right, or as right as I can get it.

Thank you everyone for understanding, and know that Cabiria is still going strong. Stronger than ever, thanks to you all!

All the best, Eden

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