Keeping the ball rolling and finding new audiences

Hello friends,

On October 23rd, Cabiria launched a Kickstarter campaign to raise $8,000 towards funding production of the Spring Summer 2013 Collection, and we reached that in just over a week.

Since then, we've become the MOST SUCCESSFUL PLUS SIZE CAMPAIGN EVER on Kickstarter. That is in terms of percentage raised over the initial goal and amount of dollars raised. This is stupendous!

Now, more than ever, I need your help. Any amount you give, from $1 on up, will bounce our analytics higher on Kickstarter. More interest in the campaign means more outside interest from outside our friend circles. More interest creates Staff Picks and Popular placement on the site, introducing the campaign to more people. More interest means more donations and more possibilities for getting more clothing into more hands.

We've gotten great mentions in Plus Fashion Blogs, we were interviewed for a radio podcast broadcasting from New Zealand, and interest from wholesalers from all over North America (I'm including Canada here) from the publicity about this campaign. My alma mater, Pratt, placed the campaign in their Curated Page. It's all great news, but we still have 13 days to go.

If you have not already, please contribute.

If you're involved in Social Justice, Equality, Costume, Fashion, Design, Plus Size, Straight Size, Feminism, Entrepreneurship, Startups, Bootstrappers, Classic Movie Buffs, Europhiles, or just delight in seeing things go viral, you have an audience for Cabiria. Please spread the word and really get this campaign out there, across platforms!

Thank you!

All the best,

Eden

following are: 1. a graph of how we're doing on here and where the funds are coming from (transparency)

2. a wonderful and overdue article on Plus Bloggers and Stylemakers from today's New York Times, and

3. a fascinating article written for Ms. Magazine titled "If the Clothes Fit: A Feminist Takes On Fashion?", which incorporates the social justice part of Cabiria's message.

Moving Forward and Reaching Further

Hi everyone,

Friday was a big day for me. I'm a cancer survivor, and yesterday was the one year anniversary of my very successful surgery. Yay! I'd been planning on launching the Kickstarter campaign almost 2 years ago when Cabiria was a dream and relatively half baked, but then life stuff happened and slowed me down. Well, here I am in 2012, halfway through the campaign and it's a lot more vital a project than it would have been when I first thought of getting it up online.

I've been quiet(er) this week because of Sandy's devastation, but I also have a short window in which to get out the word about Cabiria on Kickstarter. This project was on track waaaay before the storm, and has a set end date of November 21st. I am a fighter and survivor, and don't let things like force majeure take me off track. So there!

Please tell your friends that the campaign is still going and we want to meet those stretch goals. Please spread the word OUTSIDE THE PLUS SIZE COMMUNITY TOO. This is a product for plus size women, but the reasons for it have to do with EQUALITY, SELF LOVE, ART, SOCIAL JUSTICE, and FASHION. The mainstream media still want to have daily interest pieces that aren't all about Sandy's aftermath, and I've got that with a ticking timer.

I've spent this week contacting mainstream fashion bloggers and daily trend reporters like Racked (part of the Curbed Network), Refinery29, Daily Candy, Scoutmob, Yelp, and Marie Claire. If you have any contacts in PR or media, please let me know. I've even written to Beth Ditto. You never know what might stick, right?

Stay safe out there, and think big.

- Eden

following is Allison McGevna and I on the cyc from the collection shoot. Yes, I look silly in my socks, but that's how you keep the white floor clean. And yes, Allison is a gorgeous woman, even when being silly.