Hello friends,
Well, you've probably realized by now that I'm not the most frequent blogger. I have HUGE respect for those who are diligent enough to get on every day or week and make all those posts and videos and photos and such! But when I DO post, it's because I've got great things to tell you.
For the past few months, I've realized that Cabiria is missing an element. We are an aspirational brand, using high quality fabrics and finishes, which due to the cost of materials demands that we charge a higher amount. The brand is incredibly well received, but I want more women to have access to our pieces. With that in mind, we will soon be unveiling our new, lower price point line, La Strada per CABIRIA.
"La Strada" means The Street in Italian, nodding to the street style, fashion forward aspects of the new line. It's also the title of another Fellini film from 1954, lest you thought we'd forgotten our roots. The pieces will still be designed with our acclaimed eye for detail and impeccable fit, but will now include more wash-and-wear pieces, more stretch to the fabrics, and some contemporary design elements.
The main line of Cabiria will still go on, creating pieces in fine fabrics and detailed finishes, and we will continue to manufacture all our pieces from both lines in the heart of New York's Garment District. I'm very much hoping this brand diversification will open up the door for more women to wear Cabiria very soon. The aim is to deliver this new line in time for a late summer delivery to shops.
In the meantime, we've had lots of continued press appearances. During NYFW, Le Monde came over from Paris to interview me, as well as a South African women's magazine Sarie, and the television show Kwela, also based in Johannesburg as part of their Be Your Dream Foundation and charity. I was also featured as a Plus Size expert on Channel 2 News for CBS here in New York, and on the Go Curvy show in Los Angeles.
During all this, I had the pleasure of finding out that Mary Lambert wore a one-of-a-kind Cabiria dress in her 1Mic1Take music video for her beautiful song "Sarasvati" as part of her current tour. True, she sits at the piano for the whole video, but you can still see the cool (complicated) beveled lines of the dress.
Finally, as always, I love showing photos of happy customers. The first one is Holleigh in Singapore, being fabulous in her Flaminia in Tropicalia dress and killer sunglasses.
And last but not least, Meaghan of Little Lime Dress fame wearing her Sofia in French Apricot silk jersey to a wedding this past weekend. Just gorgeous.
The brilliant and talented actress Ashlie Atkinson, a wonderful supporter of Cabiria, also just picked up a one-of-a-kind 4-ply silk floral Sofia to accept an award in Little Rock, Arkansas this weekend, and the eminently talented filmmaker April Janow also picked up some pieces to wear to present her new documentary "At the Feed and Seed" at the Bare Bones Film Festival in Muskogee, OK. Such an honor to make these talented women feel good while they're out doing amazing things! I hope to share photos with you soon. In the meantime, if you're a Cabiria customer, please send in photos of yourself in your fancy outfits! It really is fulfilling to me as a designer.
As I bring the new La Strada per Cabiria collection to market, I'll probably have my head down, nose to grindstone and all. Please reach out if you have questions, suggestions, or ways to open up the market further. I'm always interested in new ideas. In the meantime, have a glorious spring!
All the best,
Eden
