SS15 La Strada per CABIRIA and Cabiria Collections

September 30, 2012

Tales Of Glory from the Photoshoot

Hey friends, Wow, what an insanely wonderful photoshoot and videoshoot we had on Saturday! It turned out spectacularly well, and I couldn't have done it alone.

Actually, I truly want to point this out. I could sit in my apartment drawing pretty dresses all day long, but launching a business and getting all the various and sundry pieces and details together to get it out of your head and into the world is a process that only happens with good people around you. I am so honored to get to work with so many great and talented people, that I am going to do a credit reel at the bottom of this blog post.

There are two reasons I wanted to shoot a video along with the catalog and lookbook. One, everyone likes Behind the Scenes videos. Everyone. It's an internet fact or something. Two, and more importantly, this video is going to become part of a Kickstarter funding campaign, so we can put together the money to produce these pieces at the quality level that makes Cabiria a different product out there, and to do it in the USA and utilize the craftsmanship here (by the way, this link is about the factory where I'm producing the garments in NYC). Job creation! (it's an election cycle - I can't help but use buzz words).

For another perspective, one of the beautiful models, Allison McGevna, also posted on her own blog about Cabiria and her experience on set.

There was a LOT of preparation going into this shoot, in part because I take pride in being as professional as possible to make sure my entire crew and talent get what they need to put out their own creative work, and in part because I don't want to miss opportunities because I've forgotten an important step, like a street permit, or to talk to a location's manager, or snacks for the green room. Details become important.

The whole week before the shoot was super rainy, and I kept hoping it would get over and done with before our shoot day. Also, there is a bad flu going around, so I lost several of my crew members 2 days before due to illness. Thursday night, in a panic trying to replace my sick crew members, my roommate came home with a friend. Turns out, she was interested in helping, so at 2AM, as I sat in my living room lounge chair in my pajamas, I scored my final crew member.

On the prep day, Friday, it dumped buckets of rain on us as we ran around the city picking up gear and groceries, and loading into the theater where we'd shoot the catalog work, but with help we got it all done.

Before dawn on Saturday, I picked up my photographer with my awesome houseguest-now-PA, drove into the city and started to set up the theater space, stage area, and green room. Friends started arriving shortly after, picking up the carts of coffee and baked goods for our breakfast, laying out makeup brushes and camera gear, and even delivering the last of the samples that needed to be assigned to models.

Soon, two of our models were in the makeup and hair chairs, getting even more beautiful than they already were (how is THAT possible?), and it was time for my video interview!

My hair was done, my nose was powdered, and I did some yoga breathing and jumping up and down to let go of my on-camera nerves. When we were done recording my interview, everyone in the room cheered for me. Apparently, what I had said in all earnestness on camera resonated with them - about loving beautiful fabrics and garments, about feeling excluded from the opportunities to even try those garments on in most stores, and about how much I wanted to bring an equal level of garment quality and construction to the plus size market. It was very rewarding for me to get that immediate feedback. A real gift.

On to the cyc! A cyc, short for cyclorama, is a big background for the photographer to shoot against. We shot all three models in 12 looks, for a total of 7 different styles, some in different fabrics. I wore a style that is still in development, pending interest from buyers, I will bring to market as well. One of the unique aspects of Cabiria is that I hunt high and low for the best possible fabrics and prints to make our pieces. This means that sometimes I can get 12 yards of silk jersey, yielding about 3 dresses total, and sometimes that means I can get 1000 yards yielding about 250 dresses, but I have to have the orders in place to make that kind of purchase. Again, why the Kickstarter campaign becomes important for our success and growth. This rarity creates such cache as well - to have a dress that's very unique for a price that falls into a very competitive price point window compared to what is available in the marketplace. So for our catalog, we shot a sampling of what different fabrics can do in different styles.

After lunch, we moved outside to shoot on some picturesque street locations. Since we didn't have permission to stop pedestrian traffic, we got a lot of passersby offering their very favorable comments. Choice favorites were: "Beautiful dress!", "She has a beautiful figure.", and my personal favorite "That looks nice...oooh! and it has pockets!".

I love pockets and put them in almost all my dresses.

We shot until the last light faded towards the horizon over the Hudson, then boogied on to wrap out and head home with our gear. An absolutely fantastic ending to a wonderful day with talented folks. I continue to be a very lucky designer indeed.

Huge thanks to my entire crew and advisors, including:
Bergen Swanson
Catherine Wolfe
Chevon Coleman
Colleen Davie Janes
Deb Malkin
Fabian Garcia
Janie Martinez
Matthew David Powell
Jendra Jarnagin
Jen Kennedy Martin
Jennifer Fisher
Kim Thompson
Michael David Bevins
Ragnar Steingrimsson, Jenn & Vinstri
Rebecca Ralph-Farella
Robert Segal
Stella Sensel

and of course the gorgeous models:
Allison McGevna
Farrah Olieri
Maxey Greene

and finally, the gracious Spasso Restaurant, HUB Cycles, and Marc Stuart Weitz of The New Ohio Theatre.

Stay tuned for the relaunch of the website with the photos and video, and the upcoming Kickstarter campaign!


September 28, 2012

It's Here!! The Photoshoot is Here!!

Hi friends,

Another short note for you all tonight: I've been working really hard with a bunch of fantastic people, and TOMORROW IS THE PHOTOSHOOT AND VIDEO SHOOT! I'm halfway between terrified and excited beyond measure. Today in the rain, the wonderful Janie Martinez and I went around town picking up and unloading a bunch of gear and food for the shoot, and tomorrow I'm waking up super early to get the photographer, the last of the gear, and WE'RE OFF!

If it rains tomorrow, we won't give up: our contingency plan is "The Umbrellas of Cherbourg", a 1964 French film starring Catherine Deneuve and a bunch of umbrellas...

And of course, the inimitable Giulietta Massina in my favorite film, "Nights of Cabiria"

Raindrops and roses and whiskers on kittens... see you with lots of updates very soon!

xo, Eden

September 13, 2012

First Press Interview!!!

Hi everyone!

Today I have a big milestone for Cabiria - our first Press Interview!!! So unbelievably excited.

Amanda Hudson of Stop and Style contacted me (disclosure: we know each other in real life too) about Cabiria's progress, and has made us their September Stop and Chat! How cool is that?

Here's the whole article on the website Stop and Style NYC, right around the NYFW buzz, too. Again, so cool!

Seriously, check out her site: it's just lovely for so many great resources. Have a great day! Eden

September 10, 2012

Location locked!

Hello friends!

I've been Tweeting away in 140 character updates this week, but it's been pretty spectacular for updates. We've got our location for the catalog portion of the photo shoot locked down inside the epic Archive Building in the far West Village:

So far, I have 3 finished sample dresses in my hands, courtesy of the superlative Michael Bevins at 4 Seasons Fashions, who slaved away during NYFW for me. The brilliant photographer Matthew Powell and I have been scouting the exteriors with a lot of promising results. If I haven't already mentioned it, Cabiria is lucky to have the stellar talents of Farrah Olivieri

Maxey Greene

and Allison McGevna

Insane how gorgeous these ladies are! We've also found great, hardworking PA's and the hair and makeup dream team of Fabian Garcia and Stella Sensel, as well as the talented behind the scenes documentary shooter Jendra Jarnagin and our inimitable video segment director Colleen Davie Janes.

SO MANY WONDERFUL PEOPLE!! I am so lucky. Can't wait for this all to come together in a few weeks, but in the meantime, back to paperwork and permits... it can't all be glorious, right? So why am I smiling so wide?


September 5, 2012

Bucolic settings

Hello friends,

It's been quite the adventure here in Cabiria Studios! There are some aspects to starting a business that are, let's say not my favorite tasks. You learn an incredible amount while reviewing contracts and usage documentation, and you gain skills when programming websites and social media integration, but I tip my hat to those who take pleasure in these tasks and accomplish them well.

To that end, if there are any interns interested on working on locations or on a fashion photo shoot with an incredible team of professionals, please get in touch with me as soon as possible!

The parts I enjoy are having sample fittings and watching the line come together, from research and inspiration, to sketch, to patterns and muslins, to putting on the first finished sample for the line. Incredibly thrilling, even when it's on a humid, sweaty day and the pins are jabbing your tender skin! I was tempted to take a few photos at the fitting yesterday as a sneak peek, but then realized that I want to show you all the beautiful, glamorous side instead.

In the meantime, we're hunting down some Italianate locations around the city. The wonderful part of this, is that I get to play tourist and photographer at the same time, strolling up and down the streets of my beloved town, looking for the perfect frame that steals New York away and transplants you into Italy in the 19th century. Finishing that with a glass of wine with a friend has to be the best part of any job.

Now comes the detective part of this job; tracking down the building management companies, the superintendents, the gatekeepers, literally. So many padlocked gates in the city! I enjoy the detective work, and truly hope it opens doors for my crew to come inside.

In the meantime, I encourage you all to go to your nearest corner bistro, order a lovely glass of wine, and enjoy the upcoming autumn. I will leave you with some of the bucolic sites I saw yesterday. Happy Wednesday! - Eden

September 4, 2012

Check, check, one two on the microphone

Hello friends,

So many new things happening over here at Cabiria HQ! The photoshoot and video shoot are coming together beautifully, and now I've released my first MailChimp email subscriber newsletter.

I am not a technically gifted girl - I know clothing and plus size fit like the back of my extra large hand - but working with the advanced settings of a social media mailer isn't my strongest suit. If you find anything wonky in any mail you receive, first off, my humblest apologies, but please point them out to me!

In the meantime, this means if you're a subscriber to the newsletter, I believe you will now receive the blog posts automatically as well, and it should let you know on Twitter and the Facebook Cabiria Page as well.

I will leave you with this bit of locations research from our photoshoot hunt. It's a 15th century marble well head turned into a fountain... and we have access!

Talk soon,