E-commerce and self actualization

Hey everyone,

Last night I went to this great panel discussion about how e-commerce is used now, and it's social components, including blogging. I learned a lot about what I want to do when I'm a Big Company, but as it applies to Cabiria in the start-up phase, it's more about building a social network.

What I've always loved about the Fatshion community is that there is one, a true community. You need some semblance of self esteem to be interested in dressing well anyway, so there's a self perpetuating organic thing that happens where smart, happy people help others become more smart, happy, and beautiful too. Self actualization in action!

Hooray! But I do have to get better at posting regularly, I know. Bad designer! Hand slap just happened.

Big steps forward!

Hey everyone,

This week has been a huge leap forward for Cabiria coming to fruition! The bids came through for the patternmaker, and she's off and running. I met with my web development guys, and gave the go ahead, so soon I'll have the Phase I website up and running. I found some great fit models and photo shoot models, I borrowed a video camera so I can make a video to show you all what I'm up to, and I attributed style numbers and determined the first line. THE FIRST LINE!!! I know that's nothing to those who aren't fashiony and all, but for a fashion company, determining exactly what I'll be offering as a collection for the very first season of production is ENORMOUS!

I even got samples in of my swag for donors, and have a very sexy bistro mug about to go into production.

I'm insanely excited that this is moving forward - I know it seems like it's taking forever, and in some ways it is, but I'm Going Big here, so I'm trying to cover all the bases. In the meantime, I have a buying trip in New York scheduled this coming week, too. Fabrics are calling to me!

Happy Spring, everyone! I hope it's as productive and fruitful as mine is so far!

-Eden

Swag Hunt

I've been brainstorming lately on potential swag to offer donors for the crowdsource funding arm of the Cabiria as a start up. Looking at loads of product, I wonder What would make my people happy? What if you're not a fat girl, so a piece of clothing from the line won't cut the mustard? What about for lower donation levels? Do people want a sticker? A tote bag? A mug? I'm not sure. But I have a feeling you would tell me your thoughts, right?

How about chocolate?