SS15 La Strada per CABIRIA and Cabiria Collections

Showing posts with label launch. Show all posts
Showing posts with label launch. Show all posts

October 23, 2012

Astounding and Fantastic!

What an astounding day so far! The Kickstarter project went live just after midnight last night, and was on Facebook and Twitter and all sorts of other platforms as of this morning. It's unbelievable to see how supportive and wonderful everyone has been, and how quickly word spreads!

I have been very fortunate to have one Super Secret Backer that has told me that if we get over the $6,000 level in pledges on Kickstarter, that SSB will be a guarantor to get us funded for sure! Huge news! Of course I'd like to raise more than 100% - I'd like to be one of those amazing success stories like my friend Roman Mars, whose 99% Invisible radio show was the most funded journalism project of all time on this site, or another friend Andrew Plotkin, whose Hadean Lands interactive fiction adventure was fully funded in the first 24 hours, then went on to become wildly successful. What can I say? I keep company with winners!

Another great boost was that Jaclyn McCabe of Voluptuous Vixen boutique in New Orleans became a backer. The reason this is so special is because she is also a Retailer of Plus Size clothing, someone whose store I want Cabiria to be in, and someone who is a tastemaker for this market. She believes in Cabiria enough to put her money where her mouth is, and cross post it on her store's Facebook page as well. That's walking the walk, and I love it.

Every backer on this project is helping, no matter big or small, and every dollar is a dollar closer to the goal of getting funded. If you have any ideas for me to cross promote the campaign or the brand, I am listening and very enthusiastic. Please let me know, and keep telling people about us!

Thank you and talk soon.

-Eden



October 22, 2012

Crack the Champagne, it's Opening Day!

OPENING DAY! It's here, it's here! After many months of hard work, today is launch day for the new website, the e-store for presales and wholesale, the unveiling of the SS13 Lookbook, Collection in catalog view, and the Behind the Scenes video, which shows the making of our lookbook, and is an important part of our Fundraising Campaign.



Currently we are waiting final approval from Kickstarter to launch that campaign, which means that while there are links to the campaign on our Incentives page and our Thank You page, they are not yet functioning links. I know this already, so no worries! As soon as that campaign goes live, I will let you all know, for sure.

We are also listed as "Coming Soon" on all the items in our Online Store. This is to give an opportunity to Plus Size boutiques to order for delivery in late winter so you can all have access up close and personal with our sumptuous clothes. Once we cover presales, I will open the store up at a retail level for online direct to you ordering.



Thank you again for following this amazing adventure and believing in Cabiria so wholeheartedly! If you have any suggestions for better site functionality that either I can achieve or you know specifically how to implement, please let me know immediately and I will try my best to put it into action. Also, please Subscribe to our newsletter which will help cut down on redundant cross posting, and "Like" us on Facebook, which will help as well.



For Press and Publicity inquiries, please email press@cabiriastyle.com.
For Wholesale Access to Linesheets, Terms and Order Forms, please email wholesale@cabiriastyle.com (you will need a password).
For all other inquiries, please email info@cabiriastyle.com and I'll respond as quickly as possible. Thank you again, and stay tuned for the Kickstarter campaign!

Let's crack some champagne on this hull!

xoxo, Eden

October 20, 2012

Everything Coming Together This Weekend

Hello friends,

I have been working really hard the past few weeks to get all the ducks in a row and to introduce you to the new line, website, lookbooks, and videos for Cabiria. I have had a lot of help, and it's really great, because no one can do something this ambitious alone.

I have also learned a lot in the process. For instance, my initial desire was to launch all the new website, e-store, and Kickstarter campaign all at the same time. I should have read the fine print that said it takes up to a week for Kickstarter to approve my campaign application. That's okay - it means that the website and e-store will be open and tested live.

Live? Did I say live? Yes I did! And that's the most exciting news of all: we are going to be ready to launch and show off the website and lookbooks and catalogs Sunday or Monday! Tell your friends, tell your neighbors! In the meantime, here's another teaser from the photoshoot, the back cover of our lookbook:



And one more, with our music credit for El Haru Kuroi:



Mama Dog took quite a shine to Maxey on the location shoot - protective sweet old girl.

Stay tuned over this weekend, and get all the new developments as they come together!

xo, Eden