SS15 La Strada per CABIRIA and Cabiria Collections

Showing posts with label independent. Show all posts
Showing posts with label independent. Show all posts

May 9, 2013

GOOOOOOAAAALLLLL!!!! Telemundo, WNTW, and a new Boutique!

Hi friends,

I'm so pleased to know Aimee Cheshire and her extraordinary website for plus size independent contemporary designers (like me), MadisonPlusSelect.com. She curates designers who wouldn't otherwise have a broad platform, and she does it with panache!

Last week I was part of a press event for Madison Plus Select and the new pieces on the website, and then this week, she had us featured on Telemundo's "Mujer de Hoy" program. As in gorgeous plus size Latinas who look amazing in my bold patterns and curve enhancing dresses!

Here are some photos from the press event (it was dark, so lots of flashed out shots, mea culpa),

and the video from Telemundo yesterday:


In another piece of wonderful news, I just shipped a big selection of Cabiria pieces to the amazing, classy Boutique Larrieux in Milwaukee, WI. The boutique is located in a pretty shopping district of landmark buildings in the Historic Third Ward, and Lydia Hamilton's shop is a perfect jewel in the center of everything.

You ladies in the upper Midwest have wonderful taste!

Finally, the TLC show "What Not To Wear" came into Curvaceous K in NYC last week, and makeover girl Carly got one of our silk jersey dresses! Not only that, but she'll be featured in the episode trying it on and loving it! Such an unbelievably wonderful addition to our great press - I can't wait to find out the air date and show you the reveal.

Thank you to everyone involved in this wonderful journey. I get so excited to see people respond so positively to Cabiria and my work!

All my best, Eden

November 5, 2012

132% Funded! 16 More Days! And Where Your Money is Going

Hello friends,

First of all, thank you so much for this great momentum we have on Kickstarter. We're 132% funded and still have 16 days left in the campaign! I can't even tell you how exciting this is, and I'm so glad you believe in Cabiria and it's message of social justice through beautiful clothes.

I've been talking to some potential retailers for stocking the line, and potential business backers who want to expand the way we're currently structured (one woman running around like a chicken). I'm a designer. I like to think of myself as a pretty good designer. But in starting a project like this I've had to scale a pretty steep learning curve to become a proficient traditional marketer, social media marketer, public relations person, accountant, photoshoot producer, web developer, tech pack producer, factory production manager, sales rep, and fashion lawyer. Oh yeah, and autodidact MBA. I wouldn't say I'm great at any of these, although I'm not too shabby for an art school graduate (cough). All that said, I'd love to work with people who do these things well and with ease, all in concert to make the end result access to beautiful clothes. Big plans!

In the meantime, the knowledge that I will receive funding from Kickstarter backers at the end of the campaign has allowed me to order beautiful hand screened hang tags and business cards from an independently owned press in Richmond, VA. For a long time I'd been hunting for the perfect hang tag - those heavy cardboard tags that hang off garments to say what brand they are, and that hold the secondary information, price and RFID tags. I obsess about these small details because I really do think that the details are part of what differentiate Cabiria from others out there. All the details, on the clothes and off. I can't wait for them to arrive in the mail so I can show them off!

The funding has allowed me to look at planning a trunk show or three with Bombshell Boutique in St. Paul, MN, Vive la Femme in Chicago, and The Voluptuous Vixen in New Orleans.

The Voluptuous Vixen (and the Head Vixen herself),


Bombshell Boutique,


and Vive la Femme.


The funding allows me to consider making more pieces than the original factory quota that I'd need to meet, so I can have more to sell to more retailers. More access for customers. It also allows me to devote stock to online retailers that we can pair with so there's more ways to get the clothes.

Reaching past the funding goal has allowed me to start conversations with silk mills to make our own production runs of fabric, so we aren't limited to job lot fabrics sourced in the marketplace. Meaning if you want that dress in that print, it's yours. And reorderable.

Every dollar added allows all these possibilities to come together. Thank you for helping me reach these goals and create new opportunities together. As always, please spread the word!

All the best, Eden

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