SS15 La Strada per CABIRIA and Cabiria Collections

September 13, 2012

First Press Interview!!!

Hi everyone!

Today I have a big milestone for Cabiria - our first Press Interview!!! So unbelievably excited.

Amanda Hudson of Stop and Style contacted me (disclosure: we know each other in real life too) about Cabiria's progress, and has made us their September Stop and Chat! How cool is that?

Here's the whole article on the website Stop and Style NYC, right around the NYFW buzz, too. Again, so cool!

Seriously, check out her site: stopandstylenyc.com it's just lovely for so many great resources. Have a great day! Eden

September 10, 2012

Location locked!

Hello friends!

I've been Tweeting away in 140 character updates this week, but it's been pretty spectacular for updates. We've got our location for the catalog portion of the photo shoot locked down inside the epic Archive Building in the far West Village:


So far, I have 3 finished sample dresses in my hands, courtesy of the superlative Michael Bevins at 4 Seasons Fashions, who slaved away during NYFW for me. The brilliant photographer Matthew Powell and I have been scouting the exteriors with a lot of promising results. If I haven't already mentioned it, Cabiria is lucky to have the stellar talents of Farrah Olivieri

Maxey Greene

and Allison McGevna


Insane how gorgeous these ladies are! We've also found great, hardworking PA's and the hair and makeup dream team of Fabian Garcia and Stella Sensel, as well as the talented behind the scenes documentary shooter Jendra Jarnagin and our inimitable video segment director Colleen Davie Janes.

SO MANY WONDERFUL PEOPLE!! I am so lucky. Can't wait for this all to come together in a few weeks, but in the meantime, back to paperwork and permits... it can't all be glorious, right? So why am I smiling so wide?

-Eden

September 5, 2012

Bucolic settings

Hello friends,

It's been quite the adventure here in Cabiria Studios! There are some aspects to starting a business that are, let's say not my favorite tasks. You learn an incredible amount while reviewing contracts and usage documentation, and you gain skills when programming websites and social media integration, but I tip my hat to those who take pleasure in these tasks and accomplish them well.

To that end, if there are any interns interested on working on locations or on a fashion photo shoot with an incredible team of professionals, please get in touch with me as soon as possible!

The parts I enjoy are having sample fittings and watching the line come together, from research and inspiration, to sketch, to patterns and muslins, to putting on the first finished sample for the line. Incredibly thrilling, even when it's on a humid, sweaty day and the pins are jabbing your tender skin! I was tempted to take a few photos at the fitting yesterday as a sneak peek, but then realized that I want to show you all the beautiful, glamorous side instead.

In the meantime, we're hunting down some Italianate locations around the city. The wonderful part of this, is that I get to play tourist and photographer at the same time, strolling up and down the streets of my beloved town, looking for the perfect frame that steals New York away and transplants you into Italy in the 19th century. Finishing that with a glass of wine with a friend has to be the best part of any job.

Now comes the detective part of this job; tracking down the building management companies, the superintendents, the gatekeepers, literally. So many padlocked gates in the city! I enjoy the detective work, and truly hope it opens doors for my crew to come inside.

In the meantime, I encourage you all to go to your nearest corner bistro, order a lovely glass of wine, and enjoy the upcoming autumn. I will leave you with some of the bucolic sites I saw yesterday. Happy Wednesday! - Eden


September 4, 2012

Check, check, one two on the microphone

Hello friends,

So many new things happening over here at Cabiria HQ! The photoshoot and video shoot are coming together beautifully, and now I've released my first MailChimp email subscriber newsletter.

I am not a technically gifted girl - I know clothing and plus size fit like the back of my extra large hand - but working with the advanced settings of a social media mailer isn't my strongest suit. If you find anything wonky in any mail you receive, first off, my humblest apologies, but please point them out to me!

In the meantime, this means if you're a subscriber to the newsletter, I believe you will now receive the blog posts automatically as well, and it should let you know on Twitter and the Facebook Cabiria Page as well.

I will leave you with this bit of locations research from our photoshoot hunt. It's a 15th century marble well head turned into a fountain... and we have access!



Talk soon,

Eden

August 31, 2012

Models! Photographer! Director of Photography! Oh My,

Hi friends, I am the happiest designer today! We're getting ready to do a photoshoot for the spring and summer line, and I've confirmed three GORGEOUS models, all truly plus size, an incredible team, including a talented photographer and videographer, and am busily figuring out production details. More to come soon, but in the meantime, check out the stunning Farrah Olieri, Maxey Greene, and Allison McGevna. So excited!!! Eden

August 26, 2012

Platform checking, should you choose to accept it.

Friends, I'm writing this blog post for a select few only, before releasing it to the wilds of the Social Media Machine. You may have noticed one HUGE change in Cabiria, which is that we are now going to include size 12 in the line. Don't worry, it will be on a plus size, curvy US 12 measurement format, but I think this will address the desires of a lot of the retailers, consumers, and the general marketplace "tweens" (and I don't mean Bieber fans).

The real reason for this post is that I have been busily incorporating a lot of social media outlets into a cohesive unit: Blogger has changed to Google+, Facebook now supports the business Page more simply, Twitter is active, as is a new Pinterest Account. I am trying to compile everything into a Mailchimp Email list so I can make sure everyone gets the emails I intend to send them (and nothing more), but that's taking longer.

Today I signed into Cabiria's blog on my iPad, and realized that the super cool web font I'd been using for the blog the past 2 months was showing up as a horrible, unreadable, swirly font. Had no idea, because I should have remembered to check across platforms, but I hadn't. It's all now back to Verdana, which should be universal.

PLEASE let me know if you're receiving duplicate notifications from multiple platforms, or if the mobile version is wonky on any devices, or if the blog or website are showing up weird on a specific browser. If there doesn't seem to be anything amiss, wonderful. If there is, please write or DM me immediately, and I'll do everything I can to fix it.

Thank you so very very much, and more soon, once the kinks are worked out!

- Eden

August 13, 2012

Enthusiasm and Momentum

You know you're on the right track when you see a mountain of tasks ahead and you're excited - giddy even- with the anticipated satisfaction of setting them up and knocking them down. Hopefully that's healthy...

In any case, I've just met with my samplemaker and we think we have a manufacturer in NYC who can do both samples and production. They do such gorgeous work, and I'm finally (finally!) getting into a groove where the *right* vendors and suppliers will work with me. Not all the hunting, and being able to trust my team is such an immense relief!

I get closer and closer every day, and it feels amazing.

In other news, I have a HUGE announcement coming very soon on the website, and all my social media platforms. I've listened to your feedback and incorporated it a very big deal way. Super exciting and hush hush (unless you've seen the subtle dropped clues)... Any guesses what it could be?

So for now, I leave you with a photo of my grandmother (and her sister) on the beach, July 4th, 1939. She was a beautiful, moon faced, strapping girl, and as evidenced by the many photos my grandfather took of her, he was smitten.



Talk to you soon!